What should you consider when designing a website which can be done by growlawfirm.com for example for your office? As experts in legal marketing, we bring some essential tips for lawyers who are starting to invest in the digital market and still have any doubts about working in this universe.
The first step in starting a legal marketing strategy based on the law firm’s website is to understand two fundamental pillars of this tool: aesthetics and functionality.
Aesthetics: it must contain values that refer to your law firm, mainly to guarantee authority and security for the user who accesses it.
Functionality: These are site performance factors. The law firm’s website is a “sales” tool; it can’t just be pretty and static. According to Google searches, it is necessary to understand the speed performance and how long it takes to load (the user does not wait more than 6 or 7 seconds). And ensure usability, finding ways to facilitate user actions, such as making contact, for example, and finding a topic of interest.
We understand that for a website to help in the law firm’s legal marketing strategy, it is necessary to find a middle ground between aesthetics and functionality. It’s no use fully functional and not conveying the differentials and legal problems that the office is willing to solve.
Don’t forget that the ultimate goal of the website is to communicate with the target audience, so it should be done for them. Leave personal taste aside and think about the user. What is he looking for? Bringing relevant information to that future customer is also key to keeping them interested.
User Journey Funnel
To understand the role of the law firm website, it is necessary to know the user journey. The tip of the funnel is legal marketing that aims to bring the audience to the site. The website, in turn, is in the middle of the funnel. It aims to capture the customer and help turn the user into a contact.
The end of the funnel is the commercial department of the law firm that receives the contacts captured by the website and will be able to close the contract and turn them into clients.
In short, a website is a tool with a crucial role in the law firm’s digital presence. In our experience, it can influence the results of actions by up to 60%, more or less, depending on the quality and attention paid to the details transmitted in this text and video content. If you have any doubts about the role of the site in legal marketing,